Updating to Google Analytics 4 for Ecommerce can be a challenge and an opportunity. There is a whole new reporting suite called Monetisation and the Explore custom reporting to help you dive deep into customer behaviour. There are many more options to explore now with customised user properties and events to give you a better understanding of your customers and their habits.
Google Analytics 4 is a new product and with that come challenges in implementation. We will help you navigate the complexity and steer you into safer waters.