Simo Ahava is a Google Developer Expert for Google Analytics and Google Tag Manager since 2014. He is a great advocate for Tag Management and Web Analytics and a good source of explanatory material on the more technical aspects of Google Analytics implementations.
https://www.simoahava.com/about-simo-ahava/
- #GTMTips: Preview Requests In Server-side Google Tag Manager
- 10 Truths About Data - Revisited
- #GTMTips: Setup IAM For Manual Installation Of Server-side GTM
- Enrich Server-side Data With Cloud Firestore
- Asynchronous Variables In Server-side Google Tag Manager
- #GTMTips: Setup A Google Tag Manager Server Using Cloud Run
- Debug Guide For Web Analytics And Tag Management
- #GTMTips: Manipulate Response Headers In Server-side Google Tag Manager
- Server-side Tagging With Azure App Service
- #GTMTips: Cross-domain Tracking In Google Analytics 4
- Measure Ad Blocker Impact With Server-side GTM
- #GTMTips: Google Ads Remarketing In GTM Server Containers
- #GTMTips: Cross-domain Tracking With Server-side FPID Cookie
- Google Ads Conversion Tracking With Server-side Tagging In Google Tag Manager
- Deploy Server-side Google Tag Manager In AWS