Integrated Reporting with Google Data Studio

Whilst Google Analytics has some great report customisation and integrations, the technical architecture is naturally biased towards integrating data from associated Google products. Google Data Studio allows for the integration of a wider range of data sources from other third party products that allow data export be it via file or APIs.

Example Google Data Studio Reporting

The new integration between Google Analytics 4 and Google Big Query also extends the work you can do with Google Analytics data in Google Data Studio and other business intelligence tools.

Google Data Studio gives you back the control to visualise measurement data to suit the requirements of your organisation along with a neat presentation mode that mimics slideshows. We suspect greater convergence is planned between slides and data studio in the future.

We have many years and a wide range of experience in building out reports and managing integrations in Google Data Studio and can help you to communicate insights successfully in your organisation.